Did you know that story telling in marketing is a proven and effective tool for achieving real engagement with your brand?
Yep and it's science. Researchers looked at scans of people's brains whilst people engaged with story and found that the sensory parts of the brain switch on when any of the five senses are mentioned: "He smelled the aroma of fresh coffee;
She squished the wet sand grains between her toes;
The clouds suddenly parted and bright sunshine warmed my upturned face."
Oh wow, it worked!
The sensory parts of your brain just lit up! Did you feel it too?
When this happens it means that the audience (that's you, right now) is engaging with the story and living in the moment you created.
Story telling gets your audience involved in your brand more than traditional pitches involving facts and figures.
They smell that coffee with you, they feel the wet sand between their toes with you; they are warmed by the same sunshine that is shining on you, with their faces upturned... and they are much more likely to remember the experience. And you.
- Cyndi Tomlinson
Yep and it's science. Researchers looked at scans of people's brains whilst people engaged with story and found that the sensory parts of the brain switch on when any of the five senses are mentioned: "He smelled the aroma of fresh coffee;
She squished the wet sand grains between her toes;
The clouds suddenly parted and bright sunshine warmed my upturned face."
Oh wow, it worked!
The sensory parts of your brain just lit up! Did you feel it too?
When this happens it means that the audience (that's you, right now) is engaging with the story and living in the moment you created.
Story telling gets your audience involved in your brand more than traditional pitches involving facts and figures.
They smell that coffee with you, they feel the wet sand between their toes with you; they are warmed by the same sunshine that is shining on you, with their faces upturned... and they are much more likely to remember the experience. And you.
- Cyndi Tomlinson